SECTION 1: HERO
HERO IMAGE — Full-width project photo (1376×500)
Commercial — Aged Care
Shellharbour, NSW
Elanora Aged Care Facility — Shellharbour, NSW
Modern 100-room aged care facility clad with Scyon Matrix fibre cement for durability, thermal performance, and a contemporary coastal aesthetic.
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↑ Single best project photo. WebP, responsive srcset, preloaded for LCP. No carousel. Outcome statement visible as overlay (50–80 words). Primary CTA button.
SECTION 2: KEY FACTS PANEL
Scannable metadata for specifiers. #1 module for AI extraction. Structured as definition list (dl/dt/dd). Full entity names on first mention.
Sector
Commercial — Aged Care
Location
Shellharbour, NSW
Architect
Calder Flower Architects Pty Ltd
Builder / Contractor
Grindley Construction
Developer / Client
Uniting Care
Scope
100-room aged care facility, 3 storeys
Project Value
$XX million
Standards / Compliance
NCC Class 9c, AS 1530.4, Green Star 5
Big River Products Used
ArmourForm Formply ↗
Truform LVL ↗
Scyon Matrix Cladding ↗
Custom Victorian Ash Handrail ↗
Finger Jointed Architraves ↗
Each product badge links to its product detail page (PDP)
Sustainability
50% solar energy, rainwater capture, PEFC Certified Timber
SECTION 3: THE STORY — CHALLENGE → SOLUTION → OUTCOME
Trust-building narrative. 300–550 words minimum across all three sub-sections. Each product mention links to product page.
THE PROJECT
The Challenge
80–150 words. What constraints did the project face? Environment, timeline, budget, compliance, site access, durability. What made this non-trivial from a materials perspective?
Example: "Elanora Uniting Care needed a 100-room residential aged care facility that met stringent NCC Class 9c requirements while avoiding the institutional aesthetic typical of healthcare construction. The coastal Shellharbour location required materials resistant to moisture and salt exposure..."
Big River's Solution
150–250 words. Which products were specified and why (link each product mention to PDP). What role did Big River play beyond supplying? Technical advice, custom cuts, delivery logistics, on-site support. How did the product solve the specific challenge?
Example: "Big River supplied a comprehensive materials package. ArmourForm Formply was used for concrete formwork throughout the three-storey structure... For the exterior, Scyon Matrix fibre cement cladding achieved the architect's vision..."
The Result
80–150 words. Quantified where possible: sqm installed, time savings, lifecycle cost, durability data, awards. If no metrics, use qualitative outcomes from stakeholder quotes.
Example: "The completed facility houses 100 residents across neighbourhood-style living clusters. Solar panels and rainwater capture deliver approximately 50% of energy needs..."
SECTION 4: PRODUCTS & MATERIALS USED
Card grid — product discovery + internal linking. 3–10 internal links per project page. Each card links to PDP.
SPECIFICATION
PRODUCT IMAGE
ArmourForm Formply
Used for concrete formwork throughout the three-storey structure, providing consistency and reuse capability.
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PRODUCT IMAGE
Truform LVL Beams
Specified for structural support, offering predictable performance and reduced waste compared to solid timber.
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PRODUCT IMAGE
Scyon Matrix Cladding
Achieved the architect's vision of a contemporary coastal finish while contributing thermal mass for energy efficiency.
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PRODUCT IMAGE
Custom Victorian Ash Handrail
Custom-manufactured timber handrails to exact architectural specifications, reducing on-site customisation.
View Product →
PRODUCT IMAGE
Finger Jointed Architraves & Skirting
Bespoke finger-jointed pine skirting and architraves manufactured to exact specifications for the facility.
View Product →
Below grid: "View All [Category] Products" link to parent category page. 2–3 columns desktop, 1 column mobile.
SECTION 5: PROOF & TRUST
TESTIMONIAL
What the Builder Said
"
Big River's coordination of the materials schedule was critical to keeping the build program on track across three storeys. The ArmourForm consistency meant our formwork teams could move between levels without re-learning the system.
John Smith, Project Manager
Grindley Construction
Attributed quotes with full name, title, company = strong E-E-A-T signal. Minimum 1 quote per project.
Standards & Compliance
Include FRL (Fire Resistance Level) and Rw (acoustic) values where applicable. Link to test reports.
Awards (conditional — display if applicable)
MBA Award for Excellence
Aged Care / Retirement Living — 2016
SECTION 6: MEDIA GALLERY
Max 8–12 images. Lightbox on click. Include: wide establishing shot, product close-up, in-progress shot. All lazy-loaded. Descriptive alt text on every image.
GALLERY
Project Photography
ESTABLISHING SHOT
(Click to open lightbox)
PRODUCT CLOSE-UP
INTERIOR DETAIL
CONSTRUCTION PROGRESS
5d: Post-occupancy / aging photos (if available) shown with date + condition caption. "2 years after installation — natural silver-grey patina, no structural issues."
SECTION 7: FAQs
3–8 FAQs per project. FAQPage schema markup. Mix specifier, builder, and procurement questions. Accordion format.
QUESTIONS
Frequently Asked Questions
What fire rating does Scyon Matrix achieve for aged care?
−
Scyon Matrix fibre cement cladding achieves fire resistance ratings compliant with AS 1530.4, meeting NCC Class 9c aged care requirements. Specific FRL depends on the wall system assembly. Big River can provide wall system documentation on request.
Why fibre cement over brick or rendered masonry?
+
Can Big River supply custom mouldings for commercial projects?
+
What formwork product was used and how many pours did it achieve?
+
Where can I source these products near Shellharbour?
+
SECTION 8: RELATED PROJECTS
3 related projects. Logic: prioritise same-sector + different-location; fallback to same-product. Same card format as archive.
EXPLORE
Related Projects
PROJECT IMAGE
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ArmourForm Formply, Structural LVL
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Spotted Gum Decking, Structural Hardwood
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PROJECT IMAGE
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Geelong Waterfront Pavilion
Geelong, VIC
Cladding, Structural Plywood
Learn more
SECTION 9: CTA SECTION
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Full-width dark band. Converts at point of maximum trust (after full case study). Phone always visible. Sticky mobile CTA bar appears after scrolling past hero.